The Meta-owned firm has also ‘taken over’ live streaming platform Twitch and online game Roblox in a series of week-long activations to mark the culmination of its long-running promotional push.Aaron Poole, marketing executive, PML Group with this week’s Out \ Look on Out of Home.
You can see the Piccadilly Circus OOH activation here. “With both outdoor and digital placements, we want to highlight the closeness that’s possible on WhatsApp when you can message confidently and worry-free in a secure space.”Īmong the new innovations on WhatsApp that are being graphically illustrated to passers-by are: the ability to make once-off messages ‘disappear’ and with no capability for recipients to screenshot them updated security features and a reminder that messages are end-to-end encrypted, meaning no third parties will be aware of them.
“Following the introduction of three new features on WhatsApp, this campaign shows how WhatsApp’s features provide interlocking layers of protection and give users full control over the level of privacy they are seeking,” its Global Head of Brand, Vivian Odior said. It promotes the social media platform’s revamped privacy and safety features, as well as its messaging service. Promotes WhatsApp’s revamped privacy and safety features
One of the current OOH activations that is catching people’s attention at Piccadilly Circus is a 3D billboard ad for WhatsApp, which is being described by some marketing industry media outlets as “mind-bending”. Renting the high-profile digital billboards – there have been billboards on the site since 1908 – can set you back US$6-million a year, according to some industry sources.
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